Digital library (interview) RAI Educational

Richard E. Belluzzo

Paris 16/9/96

"The evolution and domestic applications of the PC"

SUMMARY:

  • The personal computer is far from a dead market. It has changed its personality over the years, and will continue to develop (1).
  • Today's PC technology includes many opportunities for Internet access, new communication capabilities and new imaging opportunities (2).
  • Browsers and other tools will be important to create new opportunities within the PC industry, but they will not replace the PC. There are still doubts about whether the technological infrastructure exists to create a viable network computer product category (3).
  • In the home there will be many different forms of computers: PC technology included in TVs and other entertainment communication appliances within the home (4).
  • Hewlett Packard is working on a combination of PCs, powerful software, the Internet and high quality inkjet printers to create customised photography within the home (5).
  • Other domestic uses of computer technology will include health care and education (6).
  • The Internet and intranets represent the next step in open systems and HP is developing products and services to allow businesses to improve their productivity and do transaction processing, with security and good performance on the Internet (7).
  • The Web will become widespread all over the world once regulatory and compatibility problems are solved (8).
  • Electronic commerce will be an increasingly important application. Security technology, smart cards and authentication are all developing rapidly. HP were involved in setting up the first Internet bank in the US (9).
  • Hewlett Packard uses its Web pages to provide its clients with information but does not sell its products over the Internet (10).

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INTERVIEW:

Question 1
Some executives in the IDC Forum think that the decade of the personal computer is almost finished, and that there will be new devices and new markets coming. Do you agree with this?

Answer
We think the personal computer is far from a dead market or a dead product category. We see that the computer has changed its personality over the years, and as we look forward we think that the PC will continue to evolve and develop and be a very powerful tool for communications as well as for traditional office applications. So we don't think the PC is dying. We think it's still very young and has plenty of life and opportunity ahead.

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Question 2
Now the PC is 20 years old. It's not so young...

Answer
It's not the same PC; it has changed a great day from its early stages, and today's PC technology includes a rich opportunity in terms of Internet access, new communication capability, new imaging opportunities. So I think to suggest that it's a 20-year-old device is really a mistake. In fact it has been reborn and has changed its personality many times.

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Question 3
So you don't think that the browser or the Internet-based software will replace the operating system?

Answer
The Internet will be extremely important to PC technology and Internet access through browsers and other tools will be extremely important to create new life and new opportunities within the PC industry. But again, I don't see it as a replacement for the PC. I see it more as a change, a new personality and this concept of network computers will take many, many years to develop, and I think there are still many questions about whether the technological infrastructure exists to really create a viable network computer product category - at least over the next several years.

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Question 4
The IDC forecast in its last report that in the home market for the PC there will be a great variety of devices. How do you imagine the next wave of computers at home?

Answer
We are excited about the concept of an information utility, which speaks for the fact that there will be very wide pervasive networks that will be as ubiquitous or as available as electricity is in homes. Because of that we do believe that in the home there will be many different forms of computers. There will probably be general purpose PCs for quite some time, but there's likely to be PC technology included in TVs and included in other entertainment communication appliances within the home. So there will be many different forms of computers in the home, just as today there are many different electric motors in the home that service the needs of many different appliances.

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Question 5
For Hewlett Packard, what will be the most interesting business on the consumer market?

Answer
Well, we have been active in the consumer market for PC-type products for some time, with our printer devices and also with PCs. We're excited about a couple of areas. Very soon we are hoping to make a major impact in the photography market. We think the combination of PCs, powerful software, the Internet and high quality inkjet printers will create new opportunities to provide customised photography that can be done within the home. That's something we'll see in the next year or two. Beyond that we also have the concept that we call the "information furnace", which is a device that will really concentrate much of the network access that exists in the home and really be used as a control point to manage information within the home environment. The information furnace is a device that's very simple and easy to use and that can bring in the sources of broadband video, voice, other forms of network content into the home and then that device will be used to distribute that information or that capability to the various parts of the home where it's needed. So the broadband capability would go into the room were people watch television, the voice where phones exist, other information to the PCs and so on.

There will be various sources: phone companies, suppliers, it will come from cable companies; it may come from wireless satellite, a whole range of sources that need to be integrated and distributed throughout the home. We don't know when; this is something we're still working on. There's quite a bit of work that has to be done, and yet we believe it's an important vision of what can happen in the home over the next several years.

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Question 6
So it's a vision of networking. And what kind of other social applications can you imagine?

Answer
We can think of a lot of opportunities that this new information utility will create. I can give you one example in health care. As you know, health care is too expensive everywhere in the world, and the opportunity to provide more home-based health care through better information access, the ability to transmit information from individuals in the home regarding their health and to be able to communicate it and treat people for illnesses within the home is one example, a very radical change that could exist in the future. But it's also the case in entertainment, in a whole range of different applications, I think, that will grow out of this new information utility. And for education. People don't want to leave their homes; it's expensive, it's difficult to leave homes, and so I think that there will be new opportunities to reach people, to enrich people's lives and to be able to communicate more effectively through this new information utility.

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Question 7
And how much is HP focused on the Intranet business?

Answer
We think intranets are extremely important. In fact, we are really integrating the concept and the technologies around intranets into our business around computing for commercial customers. We believe that the Internet and, therefore, intranets, really represent the next step in open systems, which is something we've been committed to for quite some time, and so, therefore, we are putting our arms around the Intranet and developing products and services to be able to allow businesses to use the Intranet to improve their productivity and to be able do serious computing on the Intranet, transaction processing, with security with good management, good performance - all the solutions that makes intranets a very powerful part of operating a business information technology system.

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Question 8
Do you think that also in Europe companies and industry are coming onto the Web or is it more an American phenomenon?

Answer
Oh no, I think the Web is a world-wide phenomenon. I think it has different circumstances in different parts of the world. But I as we've seen in global technology like this, all parts of the world will adapt, but there are different issues in different parts of the world with telecommunications and regulations and access to technology. I think that will all become very compatible over the next several years.

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Question 9
What do you think of electronic commerce? Will it be a real market over the coming years?

Answer
Electronic commerce will be an increasingly important application. The Internet provides so much capability today to link people together to conduct commerce. All of the security, smart cards, authentication, all of these technologies are developing very rapidly, and so we have a very active program in helping companies develop commercial solutions on the Internet. In fact, we were involved with setting up the first Internet bank in the US using a lot of HP technology.

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Question 10
So has HP already started in electronic commerce and offering its products on the Web?

Answer
We have a very active Web page; we do not sell products that I'm aware of over the Internet. We put a lot of information and content and use our Web page and our Web environment for reaching customers in a number of ways. We download software and drivers and provide information to them very, very actively. We have not been very active in commerce because we tend to want to work with our partners, our channel partners who, in fact, have Web pages to reach their customers, so we've not really approached that business until now, but that may change over time. I'm not really sure but that's been our focus up until this point.

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