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Gianfranco Bettetini
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Interview
Biography
Born in Milano, 16 January 1933, Gianfranco Bettetini graduated in
Electrotechnical Industrial Engineering from Milan Polytechnic in 1956.
The same year he qualified as a lecturer in history and film criticism and in 1976 was
made professor of the theory and practice of mass communication. Between 1965 and 1978 he
taught history and film criticism in Milan and Genoa, semiology of the performing arts in
Bologna, and the theory and practice of mass communication in Rome.
He is currently professor of the theory and practice of social communication at the
Faculty of Foreign Languages and Literature at the Catholic University of Milan (http://www.unicatt.it ), where he is
also Director of the Institute of the Scienze of Comunicazione and the Performing Arts,
and the School of Social Communication, where he holds a course in Semiology.
One of the founders of the study of Social Communication, Bettetini (bettetin@mi.unicatt.it) is concerned with over
twenty themes linked to the relationship between communication and society. His research
interests cover a variety of areas, from the critical reconstruction of the history of
television in Italy to European "neotelevision", from the culture industry to
new technologies.
His most recent research activities, carried out with institutes and research bodies
such as the Service for the Quality Control of Programmes Broadcast by RAI and the Gemelli
Musatti Institute of Milan, include: a study of the concept of cultural television in
Europe, aimed at defining the category on the basis of the televisual reality and the
theoretical debate in four different countries; a study on the theme of the relationship
between television, identity, and belonging in three European countries; several studies
on the characteristics of the television and radio media, and their ability to create an
"intimate" relationship with their audience, both through programming content
and through communicative strategies and techno-linguistic modalities; the widespread
presence of programmes based of "reality TV".
Gianfranco Bettetini has also frequently written and directed for RAI-Radiotelevisione
Italiana, and has a wide experience as a theatre director. He has been visiting professor
at the Universities of Lodz, Katowice and Cracow (Poland), UNAM (Mexico City), Piura
(Peru), and Pamplona (Spain). He is a member of the scientific council of the Gemelli
Musatti Institute for the problems of communication, and responsible for the Socrates
programme which involves Italy, Germany, France and Spain.
He contributes to the review "Semiotica" and with Thomas Sebeok's working
group at the University of Indiana (USA). In 1992 he was responsible, with G. Tinazzi, for
the permanent activities of the Cinema Department of Venice Biennale, where he was also
creator and curator of the "Reale Virtuale" exhibition. |
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Bibliography
Among his publications:
- Elena del chip, 1996, SugarCo. (a novel).
- L'audiovisivo: dal cinema ai nuovi media, 1996, Bompiani, Milano.
- Teoria della Comunicazione, 2 voll., 1994, Franco Angeli, Milano.
- Enunciation (with C.Giaccardi), 1994, in T.Sebeock (ed.) "Advances in Visual
Semiotics", De Gruyter, New York, pp.261-282.
- Le nuove tecnologie della comunicazione (with Fausto Colombo), 1993, Bompiani, Milano,
(I ed.).
- Semiotica della comunicazione d'impresa, 1993, Bompiani, Milano.
- L'occhio in vendita, 1991, Marsilio, Venezia (II ed.).
- La simulazione visiva, 1991, Bompiani, Milano.
- Le televisioni in Europa (edited by G.Bettetini with A.Grasso), 2 voll., 1990,
Fondazione Agnelli, Torino.
- Deserto sulla terra, 1989, Bompiani, Milano (a novel).
- Il segno dellíinformatica,1987, Bompiani, Milano.
- Líocchio in vendita, 1985, Marsilio, Venezia.
- La conversazione audiovisiva, 1984, Bompiani, Milano (I ed.).
- Scritture di massa, 1981, Rusconi, Milano.
- Cinema, lingua e scrittura, 1980, Bompiani, Milano (IV ed.).
- Tempo del senso, 1979, Bompiani, Milano.
- Il segno, dalla magia fino al cinema, 1962, I 7, Milano.
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