Ira Carlin

Interview

• 'Promotion and marketing on-line' (Milan 11/06/98).

Biography

As Chairman and CEO of Thunder House Online Marketing Communications (http://www.thunderhouse.com), Executive VP and Worldwide Media Director of McCann Erikson Wordwide, Ira Carlin (icarlin@thunderhouse.com) has always been concerned with "things interactive" for McCann-Erikson. This $10 billion advertising giant, with agencies in 166 cities in 110 countries, is continually expanding, particularly in the field of new media. Carlin was one of the first supporters and disseminators of interactive media and since 1982 has maintained the role of New Media Director of McCann-Erikson. Three years ago Adweek named him "Media Director Of The Year".