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Interview
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BiographyProfessor Bradley is the William Ziegler Professor of Business Administration and the Chairman of the Program for Management Development at the Harvard Business School (http://www.hbs.edu). In addition, he is the chairman of the Executive Program in Competition and Strategy and teaches in the Delivering Information Services program. In the MBA program, he has created a course, Competing in the Information Age, which focuses on the impact of the Internet on business.Professor Bradley received his B.E. in Electrical Engineering from Yale University where he was elected to TAU BETA PI, and his M.S. and Ph.D. in Operations Research from the University of California, Berkeley. Professor Bradley's current research interests center on the impact of technology on industry structure and competitive strategy. His most recent book Sense and Respond: Capturing Value in the Network Era, Harvard Business School Press (1998), deals with the shift form "make and sell" strategies to "sense and respond" strategies driven by the explosion of information technology and the use of the internet. His earlier book, Globalization, Technology, and Competition, Harvard Business School Press (1993), deals with the fusion of computers and telecommunications in the 1990s. He is also the co-editor of the book Future Competition in Telecommunications, Harvard Business School Press (1989). He has written numerous articles and three other books: Quantitative Methods in Management, Richard D. Irwin, Inc., Applied Mathematical Programming, Addison-Wesley, Inc., and Management of Bank Portfolios, John Wiley and Sons. Recent research includes "The Converging World of Telecommunications, Computing and Entertainment" and "Strategic Uncertainty and the Future of Online Consumer Interaction." In his outside activities, Professor Bradley has worked on a variety
of projects in both the public and private sectors. In the private
sector, he has facilitated business strategy analyses in a wide range
of industries and taught executive development courses in a number of
companies. His clients have included AT&T, Bell Atlantic, Chase
Manhattan Bank, General Electric, IBM, Molex, Novartis, Promus, State
Street Bank, and The Vanguard Group. In the public sector, he has
assisted the Department of Energy, the Office of Technology Assessment,
the Department of Transportation, and the Environmental Protection
Agency, on various projects involving the impact of public policy on
the competitive structure of the specific industries. |
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