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Donald Norman

Donald Norman

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Biography

Dr. Donald A. Norman, vice-president of Apple Research Laboratories, and an Apple Fellow since 1993, is responsible for managing advanced technolgy and research for Apple. Norman has had a long and distinguished academic career. He has been at the University California, San Diego (UCSD) since 1966 when he served as chair of the Department of Psychology. In addition, he was one of the founders and the first chair of the Department of Cognitive Science. He retains the title of Professor Emeritus at UCSD. He is a member and fellow of numerous scientific societies, including the American Academy of Arts & Science. Norman earned his bachelor's degree in electrical engineering from the Massachusetts Institute of Technology, and a master's degree in electrical engineering and a doctorate in psychology both from the University of Pennsylvania. In 1995, he received an honorary degree from the University of Padua, Italy.

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Norman is the author of 12 books, with translations into 12 languages. His most recent books are "The Design of Everyday Things," "Turn Signals Are the Facial Expressions of Automobiles," and Things That Make Us Smart." The three also are published by Voyager in a CD-ROM titled, "Defending Human Attributes in the Age of the Machine" which combines the collected works with video talks, demonstrations, collected papers, and examination questions. back to the top