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Ruggero Eugeni

Ruggero Eugeni

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Biography

Ruggero Eugeni was born in Macerata 22 August 1960. He graduated in Modern Literature in 1985 from the Catholic University S. Cuore of Milan with a thesis in the semiotic problem of the early cinema. He subsequently worked with Gianfranco Bettetini and Francesco Casetti on various research projects in the television and cinema field as part of the research of the Institute of Communication Science of the Catholic University of Milan.

He specialised in the form of persuasive narrative, both in advertising and within cinema paratexts (posters, trailers etc.) and television (promos). In 1992 he set up and directed the Rai Vqpt and Fininvest RTI study into the forms of television utopia. He is currently working on two strands of research: a history of the technologies and social practices connected to the text, and an analysis of the representation of hypnosis as a metaphor of cinematographic communication in fantasy cinema.

Eugeni is a lecturer at the Catholic University of Milan, teaching semiotics in the faculty of Foreign Languages and Literature and the semiology of the image at the School of Mass Communications. From 1992 to 1995 he was vice-president of the Italian Association of Semiotic Studies.

He has published a number of essays of textual analysis applied to visual and audiovisual texts for reviews and books and is author of "L'analisi semiotica dell'immagine" (Milan, ISU Cattolica, 1994), "Invito al cinema di Stanley Kubrick" (Milan, Mursia, 1995) and "Il testo visibile. teoria, storia e modelli di analisi" (with Fausto Colombo: Rome, NIS, 1996).

He also edited "Il linguaggio degli inizi" (Turin, il Segnalibro, 1988) with Gian Paolo Caprettini. He is currently contributing to the creation of a Manual of Semiotics by various authors for the publisher La Scuola di Brescia and has already published "Introduzione allo studio della semiotica contemporanea "(Milan, CUSL, 1995).

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He carries out occasional research in the field of the semiotic analysis of advertising and business communications for the Observatory of Communication of the Catholic University of Milan and other research bodies. Eugeni is head of marketing of home video and multimedia products at Nuova Fonit Cetra S.p.A. (Rai), where he has followed numerous marketing projects for home video and is currently producing a series of CD Roms dedicated to Italian opera. back to the top